Challenge
Dashboards and attribution models no longer matched how revenue and pipeline actually behaved. Leadership was making capital and ops decisions against reporting that had drifted from reality.
Approach
We refreshed the dashboard suite, rebuilt the attribution model, and stood up pipeline forecasting views for leadership.
Solution
The refreshed dashboards, rebuilt attribution model, and new forecasting views gave leadership a current view of revenue and pipeline. Capital and ops decisions are now tied to current revenue reality, not stale reporting.