Live on the App Store
Indulge Private Chefs
A curated private-chef marketplace for iPhone: client, chef and manager in one app. Kickoff to the App Store in about four months.
See the build →
Portfolio
Real systems. Real businesses. Built to run.
Two apps live on the App Store, a recruiting firm we run operations for, and two dozen client systems: problem, build and outcome. Start with the latest launches, or filter every case by service lane below.
Latest launches
Shipped this fall. Download the apps, visit the sites, then read how each was built.
Live site
Indulge Chefs
The website beside the app: off Wix with every old URL redirected, and a seven-card inquiry that asks what the owners price from. Live November 4.
Read the case →
Live on the App Store
Kinaura
A shared compatibility read for two people, with consent built into the data model. Our own product, free on iPhone.
See the build →
Fractional ops client
Soko Healthcare
A nurse recruiting site rebuilt as the lead engine, and now the firm’s outside operating team on a fractional retainer.
Read the case →2
apps live on the App Store
Indulge Private Chefs and Kinaura
30 → 5
minutes per file
BH Capital underwriting
~35%
lower decline rate
Cleaner, lender-aligned files
24
case studies
Real businesses
Flagship work
Named caseLive on the App StoreApp Development
Indulge Private Chefs: native iPhone marketplace app
A decade-old, reputation-run private-chef business, taken off the founders’ phones: one app where clients book, chefs deliver, and the business approves every chef and every booking.
Live on the App Store · kickoff to launch in about four months
Read the Indulge case →
Our own productLive on the App StoreApp Development
Kinaura: a partner compatibility app
Two people, one shared read on how they work together, with nothing shared until both accept. Designed, built, shipped and run by the OpsPal team.
Free on iPhone · engine and app on one backend
Read the Kinaura case →Named caseFractional ops clientFractional OpsWebsite → Lead Engine
Soko Healthcare: from website build to fractional operations
A nurse-founded direct-hire recruiter in South Florida. We rebuilt the site as the lead engine, wrote the sales operating system for the firm’s first business-development hire, and now run as its outside operating team on a fractional retainer.
Alerts and a booking link inside a minute · 51 sourced city pages · fractional operations retainer
Read the Soko case →Named caseLive siteWebsite → Lead EngineHospitality
Indulge Chefs: a premium website that qualifies every inquiry
The website half of the Indulge ecosystem. A private-chef and events business moved off Wix without giving up the pages that ranked, with a guided inquiry that collects the occasion, dates, place and table before the first call, and a clear route to the App Store app.
Every old URL redirected · 7-card inquiry that books the call · 12 market pages
Read the website case →
Named caseAI OperationsRevOps
BH Capital Funding: the operating layer behind a capital firm
The full business story: an AI underwriting engine plus the data hygiene, lender-history extraction, and standardized flows around it, the operating layer for a high-volume capital firm.
30 → 5 minutes per file · approvals in 2–3 hours · ~35% lower decline rate
Read the BH Capital story →More client systems
Anonymized at the client's request — the outcomes are real.
AnonymizedData Analytics
Underwriting data hygiene
Decline rate down ~35%
Cleaner, lender-aligned applications for a founder-led capital firm.
Read case →AnonymizedRevenue Operations
Speed-to-lead intake
Response: hours → minutes
High-intent inbound worked in minutes instead of hours.
Read case →AnonymizedRevenue Operations
Attribution & forecast dashboards
Decisions on current data
Capital and ops decisions tied to current revenue reality, not stale reporting.
Read case →Named & public projects
More of the operator ecosystem behind OpsPal — public and named work across finance ops, commerce, and hospitality.
AnonymizedCapital / Finance Ops
Equipment Financing Operations
Systems design, CRM implementation, automation, and revenue operations for an equipment-finance brokerage.
Public projectCapital / Finance Ops
Capital Risk & Strategy
Native application flows, automated underwriting and intake, Salesforce architecture, and speed-to-lead systems for a finance operation.
Public projectE-commerce
The BH Brand
Full-stack e-commerce operations and system integration — Stripe, EasyPost, Klaviyo, and Cloudflare D1.
Public projectWebsite → Lead Engine
The BH Boss
A GTM coaching funnel and advisory brand: Cal.com booking, Supabase backend, and automated lead capture.
Public projectCapital / Finance OpsWebsite → Lead Engine
Obsidian Venture Partners
A private-capital advisory brand: capital-readiness check, deployment model, and a four-step application, all feeding one reviewed lead pipeline.
NamedHospitality
Chef Dave Pacifico
A private-chef practice systematized into a business — operations, technology, and client acquisition.
NamedHospitalityRevenue Operations
Indulge Chefs
A RevOps and operational overhaul plus brand refresh, bringing a chef-led hospitality brand's systems and channels into one connected ecosystem, with operations moving off the owner. The native app is live on the App Store and the new website is live at indulgechefs.com.
Internal productRevOpsAI Operations
OpsPal
Our own studio site and operating surface — we run our RevOps, AI workflows, dashboards, and forms on the same stack we build for clients.
AnonymizedHospitalityApp Development
Private Chef Network + App
A full ecosystem build — website, CRM, app, and a new revenue channel for a chef-led hospitality network.
All case studies
Filter by lane, or book a scoping call to find the closest match to your stack.
BH Capital Funding — AI underwriting engine
Underwriting from 30 minutes to 5 per file; approvals in 2–3 hours.
Kinaura: partner compatibility app, live on the App Store
Our own product: a two-person compatibility read, engine and iPhone app on one backend.
Website → Lead EngineGTM coaching funnel with booking and lead capture
Capture and route leads without manual copy-paste between tools.
Website → Lead EngineFounder portfolio and content platform
One canonical web presence supporting ops, capital, and product lanes.
Indulge Private Chefs: native iPhone marketplace
Client, chef and manager in one app, live on the App Store about four months after kickoff.
NamedLive site
Website → Lead Engine
Indulge Chefs: premium website and guided inquiry
Off Wix with every old URL redirected, a seven-card inquiry that qualifies and books the call, and 12 market pages.
Active clientLive site
Website → Lead Engine
Soko Healthcare: lead engine, then fractional operations
Two-sided intake with scoring, alerts inside a minute, 51 sourced city pages, and an outside operating team on retainer.
App DevelopmentCustom e-commerce with fulfillment and payments
Proof-of-market e-commerce on a stack the team controls.
App DevelopmentThird-party app migration with segmented lead capture
Better prospect experience, higher conversion, measurable attribution.
AI OperationsAI-driven email marketing automation with guardrails
Repeatable campaign cycles with operator-controlled automation.
Revenue OperationsEmail operations platform for deliverability and routing
Protected domain reputation while keeping outbound accountable.
Revenue OperationsLightweight commerce stack for a creator brand
Fast launch with attribution tied to email and inventory.
Revenue OperationsSpeed-to-lead intake after applications
Response time moved from hours to minutes on high-intent inbound.
SalesforceSalesforce activity hygiene and call logging
Cleaner activity data and pipeline reviews leadership could trust.
Data AnalyticsLead formatter for reliable CRM uploads
Consistent lead imports without manual rework or import failures.
Revenue OperationsLender analytics and offer-rate reporting
A clear view of which lender relationships to prioritize next cycle.
Revenue OperationsAttribution and forecast dashboard refresh
Decisions tied to current revenue reality, not stale reporting.
Data AnalyticsUnderwriting data hygiene and lender-fit pre-checks
Decline rate dropped roughly thirty-five percent as files arrived clean.
Data AnalyticsUnderwriting email data extraction into CRM
Lender history and performance inputs became queryable in-system.
AI OperationsUnderwriting workflow automation
Underwriting time reduced from roughly thirty minutes to about five per file.
Revenue OperationsRep enablement pack and ramp materials
Ramp time targeted at three days or less with consistent execution.
Sales processSales process rules a growing team can run on
Statuses, stages, decline reasons and aging rules written down and enforced in the CRM.
SOPs + trainingRep SOP training hub with in-CRM guardrails
An eight-module SOP hub from the job description, with validation rules that enforce it.
Data AnalyticsCRM reconciliation and backfill behind trustworthy reporting
Lost leads recovered, history re-scored and orphaned calls attached before the first report shipped.
Fractional OpsOperating partner to a founder launching a new line of business
Blueprint first, one landed package at a time, and a weekly operating rhythm for a vision buyer.